Apple unveiled the new version Iphone 4S on Oct. 4. Most of the people are saying that the new phone is just an incremental upgrade. Yes, it is so. However, everybody is missing something. Apple announced something else with the new Iphone which the company called as the new personal assistant application -Siri.
This is what the companies co-founder and former CEO Steve Jobs wanted all along. He always want to design the Apple products "easy to use" for a consumer by using innovative artificial intelligence. In his point of view, consumers shouldn`t struggle with the interfaces.They don`t want to browse the folders, programs, start menus and task managers in a device. They just want to use it without any confusion.
I think, Apple believes that users are no longer need to "see" the user interface. The user interface in peoples` mind will likely to disappear, as it should with Siri.
It seems that Siri will be a new way for Apple to say; it just works.
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